My ears pricked up (pardon the pun) when I read some of these comment-worthy points in that article:
- "The music player of the future will know a lot more about you than just what music you'll like; it'll know where you are, who you're with, and more"
- There is a strong feeling that people's desire to listen to music is enhanced by having a "zero UI" music player i.e. a music playing experience with no user interface, as is the case with terrestrial radio, which is simply on when it's on. You don't have to open a search box, find an album you like, or type in a password.
- "The vast majority of people don't have any interest in thinking about music any more than hitting a button". This was a pretty big call to make and to me is quite sad. Sure, I'm all for convenience in music listening, by way of streamlining your access to what you choose to listen to, but man - can we take a back seat any further? Can we disengage any further from the experience of listening to music? Some of my previous posts have covered my feelings in this area i.e. the increasingly automated and background-like approach music seems to be taking in people's lives. For example: Are Younger People Tuning Out Of Music?, Do You Listen To Albums Any More?, Is Music Just Background For Your Eyes?, Listen All The Time Not Just When You're Logged In.
While I don't love the absence of the listener's cognition in the perceived future of music listening, I must say that as someone always interested in the evolution of technology, especially in the field of music, and as a metal fan, I found this prospect fascinating:
"The ideal music player has zero buttons. When you get in your car, it automatically starts playing NPR. When you come home, it knows if your wife is home: if she is, it plays jazz on the stereo, and if not, it puts on death metal".
What do you think - is passiveness the future of music listening?
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