He mentioned that the article encouraged him to continue using Bandcamp even though he was active on other sites like TunePort.
As an instrumental music composer for film and videogames, across a wide range of genres, he was after some advice on how to take greater advantage of the internet to "get his music out there".
The first suggestion I had, having checked out his Bandcamp page, was to consider offering music for free rather than charging for it on Bandcamp. He had some tracks (not albums, tracks!) for sale via Bandcamp for US$7 - that's a lot for a single piece of music via this medium and well beyond typical asking price.
I flagged with him my thoughts that offering music for free could open up some more doors i.e. people could download and share his music for free, helping get his name out there, without the initial "barrier" of needing to pay for it. My belief and experience is that the paid work will come if you give enough of yourself for free for people to get a feel for what you're about and what you're capable of.
A key article I wrote recently on this is "Should I Let People Listen To My Music Online For Free? The Selling vs Sharing Dilemma".
I also suggested that he reconsider his ways of trying to connect with people online. He had been trying to find instrumental music and composition forums and social media pages, but was not really targeting places online that people are visiting who may have a need for his music. My recommendation was, rather than looking at instrumental music forums etc. (which will likely have a lot of musicians on there, rather than his target audience of people in need of his music) - instead try and find where his potential clients are. Some suggestions I had included to consider whether there were any short film festivals in the area e.g. he could contact organisers of short film festivals, video game conventions, amateur video game makers, etc. and offer his services.
Finally I also recommended he focus on the fact that he could offer custom
composed music. There are so many places people can go to buy cheap music
ready to use, but it hasn't been custom made for them. That's his (and my) difference - to be able to make the music a client wants that actually suits their game or movie (or in my case, suits the original track they have worked up themselves), rather than them trying to find the music to suit from a whole lot of cheap music they can find online.
I thought I'd share this experience publicly in case anyone else has been pondering some of the basics in getting music "out there".